The strategic direction of a company is often well defined but poorly communicated, let alone understood by all stakeholders. As a result, many initiatives are deployed that are not directly linked to the strategic agenda.

At SPARC we not only understand and link to your strategy, but also dare to challenge it. Not to undermine it, but to make it stronger. The result is more focused growth plans, supported by fit for purpose marketing and research activities, making the realisation of the growth goals of the business the centre of our attention.