NEWS WITH A SPARC
Customer Experience Fails to Make a Mark
We dive into the reasons why CX doesn’t truly make a mark in some companies – and what you can do about it.
Dealing with Survey Fatigue
Surveys can be boring and survey fatigue can result in low quality data We share 3 tips to avoid Survey Fatigue in this article.
Designing solid U&A Studies
U&A studies typically require more than just mining secondary research. Designing a fit for purpose approach that includes primary research is key.
Consumer & Research Trends for the Year of the Ox
We describe the main Consumer and Research trends for the year of the Ox
Customer Experience key to COVID recovery
Customer Experience is key to a successful COVID 19 recovery
Mobile Skincare Application
For a lot of customers, even those that regularly shop for skincare products, choosing the ‘right skin care’ can be an overwhelming proposition. A client developed a Skin Care App… and SPARC did the research to make it more effective. Read more…