NEWS WITH A SPARC
We dive into the reasons why CX doesn’t truly make a mark in some companies – and what you can do about it.
Surveys can be boring and survey fatigue can result in low quality data We share 3 tips to avoid Survey Fatigue in this article.
U&A studies typically require more than just mining secondary research. Designing a fit for purpose approach that includes primary research is key.
We describe the main Consumer and Research trends for the year of the Ox
Customer Experience is key to a successful COVID 19 recovery
For a lot of customers, even those that regularly shop for skincare products, choosing the ‘right skin care’ can be an overwhelming proposition. A client developed a Skin Care App… and SPARC did the research to make it more effective. Read more…