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NEWS WITH A SPARC
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Customer Experience Fails to Make a Mark
We dive into the reasons why CX doesn’t truly make a mark in some companies – and what you can do about it.
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Dealing with Survey Fatigue
Surveys can be boring and survey fatigue can result in low quality data We share 3 tips to avoid Survey Fatigue in this article.
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Designing solid U&A Studies
U&A studies typically require more than just mining secondary research. Designing a fit for purpose approach that includes primary research is key.
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Consumer & Research Trends for the Year of the Ox
We describe the main Consumer and Research trends for the year of the Ox
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Customer Experience key to COVID recovery
Customer Experience is key to a successful COVID 19 recovery
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Mobile Skincare Application
For a lot of customers, even those that regularly shop for skincare products, choosing the ‘right skin care’ can be an overwhelming proposition. A client developed a Skin Care App… and SPARC did the research to make it more effective. Read more…