NEWS WITH A SPARC

Research Quality

Research Quality in COVID times

How to maintain high Research Quality when everyone is working from home? Use the tools and invest in good Project Management tools to safeguard on time in full delivery of high quality research and actionable insights

Qualitative Online Research

Benefits of Qualitative Online Research

Benefits of Qualitative Online Research The COVID-19 pandemic has challenged many research companies to find new ways to reach respondents, especially for Qualitative Research. SPARC,

Research Bias Everybody Lies

Avoiding Research Bias… Everybody Lies!

Avoiding Research Bias… Everybody Lies! If we could understand consumers’ biases, we could create deeper, more credible recommendations. The problem with avoiding Research Bias is… Everybody