Our specialist team of internationally experienced researchers excel in thinking out-of-the-box, using new and innovative techniques and combining qualitative and quantitative methodologies to tailor customised research.

We will guide you through the process and go the extra mile to obtain the data needed to provide in-depth insights. The type of insights that will ignite a SPARC.

Our research addresses each segment of your brand development and marketing communication.¬†Every client has different objectives and an off-the-shelf research approach will not always work. At SPARC we truly listen to our clients’ needs and design a fully customised research approach to ensure we get the optimal results.

A selection of research approaches across the brand development and marketing segments


Usage & Attitudes Segmentation Decision Journey


Ideation & Creation Concepts Tests Live! in-the-moment


Market Sizing Brand Health Pricing


Mobile studies Ad Diagnostics Campaign Tracking