The opportunity to fully integrate the disciplines of Business Consulting and Market Research, was the defining SPARC to start the company. Needless to say consulting is an integral part of our approach.

We build strong hypotheses linking research to clear, commonly understood business objectives. We develop approaches that turn data and insights seamlessly into real, measurable actions. We work side by side with our clients to see the actions through. That’s when the SPARC really happens.

Our business consulting services include: business and performance management, marketing strategy development, market driven marketing research, marketing analysis (toolset), sales enhancing business marketing and new market entrance market review.