SPARC wins Vendor Excellence Award at Customer Experience ASIA conference!

At the annual Customer Experience ASIA excellence awards, SPARC was honoured to receive the silver award for best Vendor Excellence. The award was presented to SPARC’s director Max Van der Pols by Troy Barnes, Chief Customer Officer of Pizza Hut Asia Pacific and part of the committee of judges.

SPARC was praised for its unique and innovative approach to Customer Experience research, partnering up with their client FWD and creating a dialogue with customers through research. Other nominated companies included DBS Bank, Accenture, AXA, Dialogue, Maybank, Celcom, Coca Cola, DHL, Etiqa and the Ministry Of Manpower.

What makes SPARC’s approach unique?

Our customized Customer Experience research has been developed over the years and successfully implemented with clients in the financial, telecommunications and utilities industries in over 6 countries in Asia Pacific. What’s unique about it and why is our Customer Experience approach so successful? Our clients tell us there are 4 things that set us apart.

Fit For Purpose

Even though we like a one size fits all approach to things, the reality of Customer Experience research is often less standard. Our approach is built on strong basics, but very flexible and adaptable to your specific situation. Setting things up properly might feel a tad overdone, but it will pay dividends down the road. We don’t shy away from making that investment upfront and will demonstrate you the value of that investment over time.

Driving Actions

At SPARC we believe research should result in insights that drive actions. Our Customer Experience approach includes support to set up the right CX follow up structure in your organisation. If you already have this in place, we make sure that the research ‘lands’ at the right place or the right department or forum within your organisation. The first waves, we facilitate the meeting if necessary. Because when we turn insights into action… that’s when the SPARC really happens!

Cost effective

Our approach has proven to be at least 30% more cost effective than traditional approaches. Give SPARC a chance to design your approach and we’ll calculate the budget you’ll be saving on a quarterly or annual basis. You’ll be surprised how much our Customer Experience research can save you!

Personal Touch

SPARC is a boutique research consulting firm, with a strong Asian base. We pride ourselves in being flexible and being true partners to our clients. The fact that our clients actually proposed us to the committee for the Vendor Excellence award is a strong testimonial to that. Go the client testimonial page of this website to read about the amazing feedback we’re getting from our clients!

Get in touch!

If you’re interested in learning more about SPARC’s unique, award winning and cost effective approach to Customer Experience, don’t hesitate and get in touch with us today! We’ll gladly draft an approach for you and calculate your savings!